STRATEGIC SEO - PART 1 OF 4 SERIES
Course Contents
1. The Strategic Goals & Returns From SEO:
- Dive deep into how SEO can align with your business objectives and drive measurable returns.
- Understand how to forecast the impact of SEO efforts on your business growth and ROI.
2. Marketing Mix & Strategic Plan:
- Learn how SEO fits into the broader marketing mix, and how to integrate it into your overarching strategic business plan.
- Explore industry-specific strategies and how to tailor SEO to your unique market position.
- Analyze case studies and success stories across various industries.
3. Avoid SEO in These Industries:
- Discover which industries might not see substantial benefits from SEO, and why alternative strategies could be more effective.
4. In-Depth SEO Audit:
- Master the art of conducting comprehensive SEO audits.
- Gain insights into the health and performance of a website, and how to identify areas for improvement.
5. Must Have Free & Paid Tools:
- Get hands-on with a range of tools, both free and paid, that experts use to conduct SEO audits. (including ChatGPT & Other automation with AI)
- Learn how to leverage these tools for maximum effectiveness.
6. Site Speed & Mobile Responsiveness:
- Understand the critical role of site speed and mobile responsiveness in SEO.
- Learn how to test, analyze, and optimize for better performance.
7. Robots.txt & Sitemaps Review:
- Delve into the technicalities of robots.txt files and XML sitemaps, and their impact on SEO.
- Learn how to configure and optimize these components for better search engine crawling and indexing.
8. Local SEO Audit:
- Uncover the secrets to dominating local search.
- Explore techniques for optimizing your local SEO presence, from Google My Business to local citations.
9. Content Review:
- Analyze your website’s content for SEO effectiveness.
- Understand how to optimize content to improve relevance, engagement, and ranking.
10. Off-Page Audit:
- Explore the world beyond your website – backlinks, social signals, and more.
- Learn techniques to analyze and improve your off-page SEO factors.